Environmental Externalities in the Presence of Network Effects: Adoption of Low Emission Technologies in the Automobile Market*

The paper considers a market currently dominated by a dirty technology that imposes significant environmental costs. A clean technology, with zero environmental costs, is introduced after the maturity of the dirty technology’s network. Adoption of the clean technology is not possible due to the network benefits in favour of the dirty technology. The paper considers two types of policy intervention to correct for the environmental externality. First, we find that the tax necessary to induce adoption of the clean technology is very high implying that a tax equal to the marginal environmental damage would not resolve the externality problem in many cases. Second, if tax revenues are earmarked towards subsidizing the clean technology, the tax is lower than in the previous case and can be set equal to the marginal external damage. *The authors are indebted to two anonymous referees for their insightful comments. We would also like to thank Robert Androkovich, Jim Seldon, Gordon Tarzwell, Christos Constantatos, participants of the EAERE 2002 conference, and the Sevilla Workshop on Public Economics and the Environment 2004 for their suggestions. Financial support by the Scholarly Activity Committee of the University College of the Cariboo is acknowledged by both authors. Eftichios Sartzetakis acknowledges also financial support by the Pythagoras I research grant of the Greek government.