| 金融业服务质量的评价研究 |
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| 引用本文： | 张林云,马广奇.金融业服务质量的评价研究[J].世界标准化与质量管理,2007(11):47-49. |
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| 作者姓名： | 张林云 马广奇 |
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| 作者单位： | 陕西科技大学管理学院,陕西,西安,710021 |
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| 摘 要： | 随着我国金融业的持续深入改革和国外金融巨头相继进入中国市场,我国金融业将面临前所未有的竞争压力,而金融业服务质量的竞争将在其中扮演一个很重要的角色。本文从理论和实际应用两方面对金融业服务质量的评价作了一个初步的研究和探讨。
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| 关 键 词： | 金融业 服务质量 评价 |
| 收稿时间： | 2007-06-14 |
| 修稿时间： | 2007年6月14日 |
Appraisal Analysis on Service Quality in Financial Industry |
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| Zhang Linyun.Appraisal Analysis on Service Quality in Financial Industry[J].World Standardization & Quality Management,2007(11):47-49. |
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| Authors: | Zhang Linyun |
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| Institution: | Zhang Linyun |
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| Abstract: | With the deepening reform of financial industry in our country and the entering of foreign financial magnates into Chinese market,financial industry in our country will face unprecedented competition pressure. A very important role of the competition of service quality in financial industry will be acted. This text makes a preliminary research and discussion from theory and practical application on the appraisal of service quality in financial industry. |
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| Keywords: | financial industry service quality appraisal |
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