| 小企业的定价策略分析 |
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| 引用本文： | 王静.小企业的定价策略分析[J].财会通讯,2004(16). |
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| 作者姓名： | 王静 |
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| 作者单位： | 北京物资学院 北京 |
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| 摘 要： | 与大中型企业的定价理论与定价方法相比,小企业(包括新创企业和新技术企业)的定价理论和方法一直缺乏完整性和可操作性,以往的定价方法大多是为大型公司服务,有时不得不将小企业当作小型的大企业来处理。小企业的定价策略渐渐成为一个突出的问题。本文主要说明小企业的定价特点,同时介绍了几个小企业(包括服务型小企业和新技术小企业)的定价方法。
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| 关 键 词： | 小企业(新技术企业) 财务管理 定价理论(策略) |
Analysis of Market Pricing Strategy in Small Business |
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| Wang Jing.Analysis of Market Pricing Strategy in Small Business[J].Communication of Finance and Accounting,2004(16). |
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| Authors: | Wang Jing |
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| Abstract: | Growing numbers of people are becoming secondhand entrepreneurs, buying existing business rather than starting them "from scratch" . Buying an established company has become a popular way to get into business, but it is not something an entrepreneur should do quickly. Problems often arise when entrepreneurs are in a hurry to close a deal. In almost every situation, it takes many months to analyze and e valuate the positives and negatives of a particular business opportunity. It may take even longer to negotiate the final deal. This article gives some suggestions what price is reasonable for you and acceptable to the seller. |
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| Keywords: | Small business Corporate finance Valuation |
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