Interfirm collaboration and exchange relationships: An agenda for future research |
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| Institution: | 1. Indian Institute of Management Ahmedabad, Ahmedabad, India;2. Kelley School of Business, Indiana University, Bloomington, IN, United States;3. Indian School of Business, India;4. Darden Graduate School of Business, University of Virginia, 100 Darden Blvd., Charlottesville, VA 22903, United States;5. Goodman School of Business, Brock University (Canada), and Research Administration Center (RAC), Chiang Mai University (Thailand);1. Signal Companies’ Professor of Management, Professor of Marketing, 100 Tuck Hall, Tuck School of Business at Dartmouth, Dartmouth College, Hanover, NH 03755, United States;2. Dwight F. Benton Professor of Marketing, R6354 Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109, United States;3. David B. Hermelin Professor of Business Administration, Professor of Finance, R5434 Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109, United States;4. Professor of Marketing, College of Business, California State University, Long Beach, 1250 Bellflower Boulevard, Long Beach, CA 90840, United States;1. School of Economics and Management, Tsinghua University, Beijing 100084, China;2. College of Economics and Management, Nanjing Agricultural University, Nanjing 210095, China;3. Monash Business School, Monash University, Caulfield East, VIC 3145, Australia;1. University of Cologne, Albertus-Magnus-Platz 1, 50931 Cologne, Germany;2. BI Norwegian Business School, Nydalsveien 37, 0484 Oslo, Norway;3. University of Bremen, Max-von-Laue-Straße 1, 28359 Bremen, Germany;4. KU Leuven, Naamsestraat 69, 3000 Leuven, Belgium;1. University of Cologne, Department of Retailing and Customer Management, Albertus-Magnus-Platz 1, 50923 Cologne, Germany;2. Indian School of Business, Hyderabad, Telangana 500 111, India;3. Mays Business School, Texas A&M University, College Station, TX 77843, United States;4. Tilburg University, School of Economics and Management, Department of Marketing, Warandelaan 2, 5000LE Tilburg, The Netherlands;5. KU Leuven, Faculty of Economics and Business, Department of Marketing, Naamsestraat 69, 3000 Leuven, Belgium;1. Mays Business School at Texas A&M University, College Station, TX, USA;2. University of Tennessee, Knoxville, USA;3. Indian School of Business, Hyderabad, India;4. ESCP Business School, Paris, France;5. University of Liverpool Management School at the University of Liverpool, Liverpool, UK;6. MICA, Ahmedabad, India |
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| Abstract: | Interfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research has focused on and then propose three structural shifts (technology, platforms, and globalization) that might influence nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a research agenda for the future and develop multiple research propositions that might become the foundation to integrate the structural shifts into research on interfirm collaboration. We provide guidance on how existing theories can help scholars address new research questions arising due to the structural shifts. Finally, we provide insights to managers on the type of data that they need to access to make more effective decisions related to interfirm collaboration in a dynamic business environment. |
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| Keywords: | Interfirm collaboration Interfirm coordination Interfirm cooperation Network-based relationships Technology-enabled platforms Multi-firm ecosystem Globalization |
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