世界旅游强国建设：国际经验与中国方略

旅游业是中国的战略性支柱产业,建设旅游强国是中华崛起的重要方面。本文从世界旅游强国的经验分析入手,考察了中国旅游发展的现实基础和机遇与挑战,提出了中国特色世界旅游强国的内涵、目标和战略举措。中国具有超大地域与超多样性自然景观、超长历史与超多样化文化景观、超大人口规模与经济总量、越来越好的社会外向度与人文环境以及逐渐成熟且已进入良性循环状态的旅游业,建设世界旅游强国现实可行。但也面临巨大挑战,需要政界、业界和学界乃至社会的共同努力：积极借鉴旅游强国经验,完善涉旅法律法规;建设高效有力的旅游业发展机制,加强文旅融合,做强"旅游+",做大"+旅游";坚持产城互动和区域协同;用数字技术手段发展智慧旅游;充分调动海内外有利因素打造大中华旅游品牌;尽快遴选和建设一批世界级旅游景区、旅游度假区和世界旅游城市,确保国家"十四五"旅游规划目标的顺利实现。

Building China into a world tourism power: Experience from others and strategy of China

Tourism is China’s strategic pillar industry. Building China into a tourism power is an important aspect indicating the rise of the country. Starting with the analysis of the experience of the world tourism powers, this paper investigates the factual basis, opportunities and challenges of China’s tourism development, and puts forward the connotation, objectives and strategic countermeasures of building the world tourism power with Chinese characteristics. China has a large territory and diversified natural landscapes, a long history and diversified cultural landscapes, a large population and massive economic output, a high degree of openness and a humanistic business environment, and a gradually mature and promising tourism industry. Thus, it is feasible to build a world tourism power, yet it also faces many challenges, which requires joint efforts from the aspects of politics, industry, academia and even society. We should actively learn from the experience of world tourism powers, improve laws and regulations related to tourism, build an efficient and powerful tourism development mechanism and system, promote the integration of culture and tourism, strengthen "tourism +" and expand "+ tourism", adhere to industry-city interaction and regional coordination, develop smart tourism via digital technology, and fully mobilize favorable factors at home and abroad to build a greater China tourism brand. In addition, we need to select and build a batch of world-class tourist attractions, tourist resorts and world tourism cities to ensure the achievement of the 14th Five-Year Plan for China National Tourism Development (2021-2025).