媒体数据在西方旅游学中的应用研究进展

随着Web2.0技术和社会化媒体的快速发展,媒体数据在旅游学术研究中得到了广泛应用。本文以Web of Science核心合集数据库中应用媒体数据开展旅游学术研究的外文文献为对象,评估媒体数据在西方旅游学研究中的应用情况。分析发现：媒体数据在旅游学研究中的应用经历了起始探索到快速发展两个阶段;媒体数据来源以网络社交媒体为主,以传统大众媒体为辅;媒体数据应用领域主要集中在旅游目的地形象与品牌特性、媒体在危机事件中扮演的角色、旅游行为足迹与旅游流、旅游需求/动机/偏好、游客体验与情绪分析等5个方面。已有研究在媒体数据应用上存在结论的普适性、媒体数据来源的代表性、媒体数据的真实有效性等局限,建议从旅游学相关数据库、旅游媒体大数据分析方法等方面不断建设与完善。

Review on the application of media data in Western tourism studies

With the rapid development of Web2.0 technology and social media, data generated via social media has been widely used in tourism research. This paper evaluates the application of social media data in Western tourism research based on the literature in the core collection database of Web of Science. The results show that the application of social media data in tourism research has experienced two stages from initial exploration to rapid development. The main sources of data are from online social media, supplemented by traditional mass media. The application of social media data mainly focuses on five areas: the image and brand characteristics of tourist destinations, the role of media in crisis events, tourist behavior footprint and tourist flow, tourist demand/motivation/preference, tourist experience and emotion analysis. Existing studies have limitations in the application of media data, such as the generalizability of conclusions, the representativeness of social media data sources, and the reliability and validity of media data. It is suggested that future research should put emphasis on construction of tourism related database and the improvement of analytical methods regarding big data generated via tourism social media.