Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier |
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| Affiliation: | 1. Assistant Professor, Spear School of Business, Oklahoma State University, 342 Business Building, Stillwater, OK 74078, United States;2. Economics and Management School, Wuhan University, Wuhan, 430072, China;3. Assistant Professor, School of Northeast Asian Studies, Jilin University, 2699, Qianjin Street, Changchun, Jilin, China;4. Professor of Marketing, Carey Business School, Johns Hopkins University, 100, International Drive, Baltimore, MD 21202, United States;1. Department of Marketing, College of. Business, City University of Hong Kong, Hong Kong;2. Department of Marketing, Carlson School of Business, University of Minnesota, United States;3. Department of Marketing, Marshall School of Business, University of Southern California, United States;1. Graduate School of Management, University of California at Davis, Davis, CA 95616, United States;2. Technion – Israel Institute of Technology, Faculty of Industrial Engineering and Management, Technion City, Haifa 32000, Israel;3. HEC Paris, Marketing Department, 1 rue de la Libération, 78351 Jouy-en-Josas Cedex, France;4. Università degli Studi di Palermo, Viale delle Scienze, 90128 Palermo, Italy;1. Independent researcher, Canada;2. Carroll School of Management, Boston College, 140 Commonwealth Ave., Chestnut Hill, MA 02467, USA;3. Rotman School of Management, University of Toronto, 105 St. George Street, Toronto, ON M5S 3E6, Canada;1. ESCP Business School, France;2. University of Liverpool Management School, United Kingdom;3. Arison School of Business, Reichman University (IDC, Herzliya), Israel;4. Stern School of Business, New York University, United States |
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| Abstract: | In the past few decades, the modern marketplace has offered consumers a proliferation of models for consumption based on sharing and access. Extant literature provides systematic examinations of motives for consuming products through the sharing economy on the demand side, but factors that affect consumers' asset-providing decisions on the supply side remain understudied. The current paper explores whether the socioeconomic environment one grew up in might produce a long-lasting impact on willingness to sharing one’s unused assets. Results from the analysis of a national-level field dataset and six preregistered studies (combined N = 45,289) reveal that lower childhood socioeconomic status can hinder consumers’ asset-providing behavior, an effect that holds beyond the influence of other factors such as current SES and asset availability. We identify greater territorial feelings towards one’s assets as a central mechanism driving the decreased asset-providing behavior of consumers with a lower childhood socioeconomic background, and we show that asset providers’ closeness to potential borrowers attenuates the negative impact of lower childhood SES. |
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| Keywords: | Asset-providing behavior Sharing economy Childhood socioeconomic status (SES) Territorial feelings Field data |
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