基于游客认知的文化型主题公园产品结构研究——以开封清明上河园为例

文化型主题公园有其自身内在的产品结构，产品结构的科学与否、合理与否与其自身的可持续发展密切相关。在对开封清明上河园产品结构进行区分的基础上，主要采取游客问卷调查和追踪调查的方法，对文化型主题公园不同类型产品的空间比例、游客对不同类型产品的认知以及游客游赏时间的分配等3个方面进行定量分析，得出此类主题公园静态产品、单向动态产品和双向互动产品共生的内在结构体系，并提出确定不同类型产品在整体产品结构中应占比例的原则，指出了文化型主胚公园产品结构优化的方向和途径。

Research on the Product Structure of Cultural Theme Park Based on Visitors＇ Cognition --A Case Study of Qingming Riverside Landscape Garden in Kaifeng City

The cultural theme parks have inherent product structures,whether or not the structures of products are reasonable and scientific has a close relation to the sustainable development of the theme park.Based on the distinction of the product structures of Qingming Riverside Landscape Garden in Kaifeng City,we mainly carry on a demonstrative study by adopting questionnaire and taking follow-up survey.The study finds that the cultural theme park contains static products,unilaterally-dynamic products and mutuall...