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中小企业国际化经营转型的制度困境及发展路径
引用本文:程南洋,杨红强,聂影. 中小企业国际化经营转型的制度困境及发展路径[J]. 商业研究, 2006, 0(15): 51-54
作者姓名:程南洋  杨红强  聂影
作者单位:1. 南京林业大学,人文学院
2. 国家林业局,国际经济贸易研究中心,江苏,南京,210037
基金项目:江苏省教育厅高校哲学社会科学研究资助项目,项目编号:04SJB630003
摘    要:中小企业“浅度”的国际化经营是以出口和加工贸易为主体、以低价竞争为手段、以廉价劳动力资源为核心、以低附加值产品为载体,不利于中小企业在拓展国际市场的同时迅速成长并形成核心竞争力。中国中小企业要实现从“浅度”向“深度”国际化经营的转型,必须以战略规划促进成长,突破企业制度的约束;以特色经营拓展市场,突破贸易制度的约束;以企业集群强化优势,突破产业制度的约束;以品牌塑造提高影响力,突破市场体制的约束;以技术创新形成核心竞争力,突破企业间合作制度的约束。

关 键 词:中小企业  国际化经营  制度困境  发展路径
文章编号:1001-148X(2006)15-0051-04
收稿时间:2005-10-11
修稿时间:2005-10-11

The Path to Develop Transformed International Management of Chinese SMEs
CHENG Nan-yang,YANG Hong-qiang,NIE Ying. The Path to Develop Transformed International Management of Chinese SMEs[J]. Commercial Research, 2006, 0(15): 51-54
Authors:CHENG Nan-yang  YANG Hong-qiang  NIE Ying
Affiliation:1. School of Humanities, Nanjing Forestry University ; 2. Research Center of International Economics and Trade about State Forestry Bureau, Nanjing, Jiangsu 210037, China
Abstract:The main body of "Shallow degree" internationalization operate in Chinese SMEs includes export trade and manufacturing trade,competing with low price,regarding cheap labor resources as the core,taking low additional worth product as carrier.All of them make it hard for Chinese SMEs expand international market,grow up quickly and form core competences.The paper analyzes how Chinese SMEs realize the internalizal transformation of management from "Shalow" to "deep" degree.They should achieve the development through strategic design with the institutional breakthrough,expand the market with the special features to break the stipulation of system trad;enhance the industrial advantages,by breaking industrial institutions;advance the brand influence to surpass on the market system;improve core competences with technological to promote cooperation system.
Keywords:SME  international management  system corner  path
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