数数济南的“农”字号 |
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引用本文: | 阴秀文.数数济南的“农”字号[J].走向世界,2014(47):48-51. |
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作者姓名: | 阴秀文 |
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摘 要: | 若说人生最大的事儿是什么?那答案莫过于"吃"。而吃什么安全?怎么吃健康?如今,随着食品安全风波的此起彼伏,"农"字号的产品愈发受到追捧。一直以来,人们似乎都有一个"品牌"情结。无论是吃喝玩乐,还是旅游购物,"牌子"是大家首要考虑的因素。而不知从何时起,"农"字号的产品也刮起了"品牌风"。远了不说,仅说济南的农业品牌就不胜枚举。
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关 键 词: | 章丘大葱 吴家堡 优质大米 地理标志 瓜果蔬菜 乾隆皇帝 品质优异 物质文化遗产 传统种植 过人之处 |
BRANDS OF AGRICULTURAL PRODUCTS IN JINAN |
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Abstract: | As one of the most important things in life, eating-related topics have long been a great concern, especially following a series of food security incidents. To ensure a safeand healthy diet, people become increasingly willing to purchase natural agriculturalproducts. There has been a growing awareness in the importance of brand effect, as people are chasing after the products related to all aspects of daily life with a brand name. Influenced by this, branding is gaining in popularity among agricultural products. |
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