Black ethnicity and innovative communication |
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Authors: | Elizabeth C Hirschman PhD |
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Institution: | (1) New York University, New York, USA |
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Abstract: | Behavioral scientists have noted an increasing emphasis on ethnicity and ethnically defined identities among diverse social
groups. The relationships between ethnicity and a concept central to the innovation diffusion paradigm—innovative communication—are
empirically investigated within the Black American subculture. Tests of seven hypotheses derived from prior research on black-white
consumption patterns reveal significant differences in the correlates of this diffusion construct which appear to be attributable
to both ethnic and socioeconomic influences. |
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