| 学术期刊的跨媒体融合 |
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| 引用本文： | 刘秀玲.学术期刊的跨媒体融合[J].广西经济管理干部学院学报,2008,20(4). |
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| 作者姓名： | 刘秀玲 |
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| 作者单位： | 广西经济管理干部学院,南宁,530007 |
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| 摘 要： | 传播技术的快速发展和各种新媒体的出现对传统平面媒体带来了严峻的挑战,许多报纸等传统平面媒体纷纷关门倒闭,作为传统平面媒体的学术期刊也受到强有力的冲击。学术期刊必须利用传播新技术,积极实行跨媒体融合,不断进行传播手段创新和内容创新,才能在激烈的竞争中长远地占据自己的一席之地
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| 关 键 词： | 跨媒体融合 传播技术 新媒体 手段创新 内容创新 |
Cross-media Integration of Academic Journals |
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| LIU Xiu-ling.Cross-media Integration of Academic Journals[J].The Journal of Guangxi Economic Management Cadre College,2008,20(4). |
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| Authors: | LIU Xiu-ling |
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| Institution: | LIU Xiu-ling (Guangxi Economic Management Cadre College; Nanning; Guangxi 530007 China); |
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| Abstract: | Fast-developing communication technologies and constantly-emerging new media pose serious challenges to traditional print media,many of which,newspapers for example,have been driven to an end.Also shocked are academic journals.To survive the fierce competition,we have to integrate new technologies into academic journals,promoting innovation in both means and content. |
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| Keywords: | cross-media integration communication technologies new media means innovation content innovation |
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