Past,present, and future business-to-business marketing research |
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| Institution: | 1. Department of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg C, Denmark;2. University of Pretoria''s Gordon Institute of Business Science, 26 Melville Road, Illovo, Johannesburg, South Africa;3. Fox School of Business, Alter Hall 523, 1801 Liacouras Walk, Philadelphia, PA 19122-6083, USA;4. Department of Strategic Management and Globalization, Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg C, Denmark |
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| Abstract: | This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management. |
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