| 供应链条件下的顾客链与顾客满意链研究 |
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| 引用本文： | 何惠妍,程幼明. 供应链条件下的顾客链与顾客满意链研究[J]. 世界标准化与质量管理, 2010, 432(5): 52-55 |
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| 作者姓名： | 何惠妍 程幼明 |
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| 作者单位： | 安徽工程大学管理工程学院,安徽,芜湖,241000 |
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| 基金项目： | 安徽教育厅人文社会科学研究项目 |
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| 摘 要： | 文章在明晰供应链成员企业所面向的全过程顾客及其组成的基础上,运用供应链及供应链管理理论,架构了顾客链与顾客满意链的结构模型并界定了其概念,进一步明确其与供应链、供应链管理的区别,同时对其形成与运作机制和系统协同效应开展了相关研究,从而为有效实施顾客满意战略和提高供应链整体竞争力提供了一种全新的思路。
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| 关 键 词： | 供应链 顾客满意 顾客链 协同效应 |
Research on Customer Chain and Customer Satisfaction Chain Based on Supply Chain |
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| HE Hui-yan,CHENG You-ming. Research on Customer Chain and Customer Satisfaction Chain Based on Supply Chain[J]. World Standardization & Quality Management, 2010, 432(5): 52-55 |
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| Authors: | HE Hui-yan CHENG You-ming |
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| Affiliation: | HE Hui-yan,CHENG You-ming (Department of Management , Engineering,Anhui University of Technology , Science,Wuhu 241000,China) |
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| Abstract: | This article clearly defines the customer of the supply chain member companies is Total Process Customer,and defines its composition.Based on the theory of supply chain and supply chain management,it constructs the model of customer chain and customer satisfaction chain,and it brings out the concept of customer chain and customer satisfaction chain,and then it defines the difference between customer chain and supply chain,customer satisfaction and supply chain management.It researches the mechanism of their... |
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| Keywords: | supply chain customer satisfaction customer chain coordination effect |
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