Putting Ethics on the Agenda
for Real Estate Agents |
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Authors: | Johannes Brinkmann |
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Institution: | (1) BI Norwegian School of Management, Nydalsveien 37, 0442 Oslo, Norway |
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Abstract: | This article uses sociological role theory to help understand ethical challenges faced by Norwegian real estate agents. The
article begins with an introductory case, and then briefly examines the strengths and limitations of using legal definitions
and rules for understanding real estate agency and real estate agent ethics. It goes on to argue that the ethical challenges
of real estate agency can be described and understood as a system of conflicting roles with associated rights and duties,
in particular sales agent, intermediary and adviser sub-roles. The arguments are developed using exploratory findings from
a survey of Norwegian real estate agents and from several focus groups. The article then suggests the use of various intranet
tools as a kind of action research aimed at putting ethics on the real estate agents’ agenda, working to develop a collective
conscience and collective self- criticism among the agents, and, in doing so, building bridges between academic research and
the practical working world of the agents. |
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Keywords: | real estate agents professional ethics law and ethics role ethics collective self-criticism ethical climate development empirical business ethics |
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