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Contextualizing in International Business research: Why do we need more of it and how can we be better at it?
Authors:Snejina Michailova  
Institution:a Department of Management and International Business, The University of Auckland Business School, Owen G. Glenn Building, 12 Grafton Road, Auckland, New Zealand
Abstract:
Keywords:International Business research  Context  Contextualization  Status quo  Suggestions for improvement
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