| 基于模块化视角的品牌竞争力动态机制 |
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| 引用本文： | 罗文军.基于模块化视角的品牌竞争力动态机制[J].科技进步与对策,2009,26(4):75-80. |
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| 作者姓名： | 罗文军 |
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| 作者单位： | 上海理工大学 管理学院，上海 200093 |
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| 摘 要： | 品牌竞争力是企业适应不断变化的外部环境、实现可持续成长的最重要来源之一。以模块化作为研究的出发点，从知识、自组织和模块化3个视角来建立品牌竞争力动态机制，为企业品牌战略的有效制定和实施提供有益的工具。
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| 关 键 词： | 品牌 品牌竞争力 动态机制 |
Dynamic Mechanism of Brand Competence from the View of Modularity |
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| Luo Wenjun.Dynamic Mechanism of Brand Competence from the View of Modularity[J].Science & Technology Progress and Policy,2009,26(4):75-80. |
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| Authors: | Luo Wenjun |
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| Institution: | School of Economics and Management;Shanghai University of Electric Power;Shanghai 200090;China |
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| Abstract: | Brand competence is one of the most important sources to adapt to changing environment and keep sustainable growth. From the view of modularity, knowledge and self-organization, the paper constructs dynamic mechanism of brand competence to establish and actualize enterprise brand competition strategy for enterprise decision-makers. |
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| Keywords: | Brand Competence Dynamic Mechanism |
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