| 饭店企业的关系营销 |
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| 引用本文： | 陈颖,刘文波.饭店企业的关系营销[J].桂林旅游高等专科学校学报,2000,11(3):29-32. |
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| 作者姓名： | 陈颖 刘文波 |
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| 作者单位： | 浙江大学,旅游学院,浙江,杭州,310028 |
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| 摘 要： | 传统的市场营销观念已经越来越不适应现代饭店企业的经营，在实践中表现出一定的阻碍作用。以系统论为基础的关系营销的出现，解决了饭店在新的竞争环境下遇到的困境。通过对关系营销涵义的剖析，结合饭店服务产品的特点，从实践的角度提出了饭店关系营销的具体实施战略。
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| 关 键 词： | 饭店企业 关系营销 营销组合 顾客满意战略 员工满意战略 |
| 文章编号： | 1008-6080(2000)03-0029-04 |
| 修稿时间： | 1999年12月7日 |
Relationship Marketing in Hotel |
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| CHEN Ying ,LIU Wen-bo.Relationship Marketing in Hotel[J].Journal of Guilin Institute of Tourism,2000,11(3):29-32. |
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| Authors: | CHEN Ying LIU Wen-bo |
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| Institution: | CHEN Ying 1,LIU Wen-bo 1 |
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| Abstract: | s:The traditional marketing concept has become less and less suitable to modern hotel operation, and even obstructive in practice. The adoption of relationship marketing based on system theory can solve difficulties many hotels face in the new competitive circumstances. This article, analyzing the nature and function of relationship marketing as well as the characteristics of hotel service products, puts forward some concrete strategies of hotel relationship marketing from a practical standpoint. |
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| Keywords: | hotel traditional marketing relationship marketing |
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