| 武陵山片区企业经营环境与发展战略研究——以湘西州为例 |
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| 引用本文： | 郑玲,贾宇杨,丁聪,姚明,李甫,任鑫. 武陵山片区企业经营环境与发展战略研究——以湘西州为例[J]. 经济研究导刊, 2014, 0(27): 68-72 |
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| 作者姓名： | 郑玲 贾宇杨 丁聪 姚明 李甫 任鑫 |
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| 作者单位： | 吉首大学,湖南 吉首,416000 |
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| 基金项目： | 2012年湖南省大学生创新项目“武陵山片区城镇低收入群体消费特征调查研究”的资助；2013年民族地区“两民企业”发展湖南省研究生培养创新基地项目的资助 |
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| 摘 要： | 改善企业经营环境,进行恰当的战略选择,已成为武陵山片区促进企业稳步发展,带动经济增长的关键问题。课题组通过对武陵山片区的湘西州企业发展的现状进行调查,立足于企业发展的内外部经营环境的分析,运用战略地位和行动评估矩阵SPACE分析法对湘西州企业发展的基本战略进行定位。
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| 关 键 词： | 湘西州 经营环境 发展战略 SPACE分析法 |
The Study of Business Environment and Development Strategy in Wuling Mountain Area---Taking Xiangxi Prefecture as an Example |
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| ZHENG Ling,JIA Yu-yang,DING Cong,YAO Ming,LI Fu,REN Xin. The Study of Business Environment and Development Strategy in Wuling Mountain Area---Taking Xiangxi Prefecture as an Example[J]. Economic Research Guide, 2014, 0(27): 68-72 |
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| Authors: | ZHENG Ling JIA Yu-yang DING Cong YAO Ming LI Fu REN Xin |
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| Affiliation: | (Jishou University, Jishou 416000, China) |
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| Abstract: | Improving the operating environment of the enterprise and selecting the appropriate strategy have become the key issue of promoting the enterprise developing steadily and spurring economic growth in Wuling Mountain Area.By investigating present situation of enterprise development in Xiangxi prefecture,based on analysis of the internal and external business environment,the research group use strategic position and action matrix SPACE analysis method to develop the basic strategy of localization for enterprise development in Xiangxiprefecture. |
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| Keywords: | Xiangxi prefecture business environment development strategy SPACE analysis |
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