| 浅析消费心理在广告语中的应用 |
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| 引用本文： | 于蕾,尚伟. 浅析消费心理在广告语中的应用[J]. 吉林省经济管理干部学院学报, 2011, 25(6): 65-68 |
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| 作者姓名： | 于蕾 尚伟 |
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| 作者单位： | 吉林省经济管理干部学院,吉林,长春,130012 |
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| 摘 要： | 消费心理是影响消费者对产品购买的重要因素之一,这就需要从事广告语创作的人员在广告语创作过程中要考虑消费者的心理欲求,为广告语的创作找到恰当的切入点、正确形式、本质内容、适度的范畴和发展策略,从而保证广告语创作的准确性。
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| 关 键 词： | 消费心理 广告语创作 应用 |
Application of Consumer Psychology in Advertising Language |
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| Yu Lei , Shang Wei. Application of Consumer Psychology in Advertising Language[J]. Journal of Jilin Province Economic Management Cadre College, 2011, 25(6): 65-68 |
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| Authors: | Yu Lei Shang Wei |
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| Affiliation: | Yu Lei,Shang Wei(Jilin Province Economic Management Cadre College,Changchun,Jilin 130012) |
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| Abstract: | Consumer psychology is an important factor affecting consumer purchasing.It requires staff of creating slogan in the ad to consider psychological desires of consumers for the creation of advertising language,to find the right cutting point,the correct form,the nature of the content,scope and development of appropriate strategies to ensure the accuracy of slogan writing. |
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| Keywords: | Consumer psychology Advertising slogan Application |
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