| 21 cake市场营销策略研究 |
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| 引用本文： | 姜娜.21 cake市场营销策略研究[J].吉林省经济管理干部学院学报,2011,25(6):69-71. |
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| 作者姓名： | 姜娜 |
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| 作者单位： | 中油管道长春输油气分公司,吉林,长春,130062 |
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| 摘 要： | 21cake靠在网上出售21款方形蛋糕受到了消费者的热捧,成为北京、上海和广州的小资们新的消费标准。没有一家实体店面的21cake,把纯粹的电子商务发挥得淋漓尽致,走出了一条与众不同的营销之路。它的经营模式值得借鉴,但同时它的经营模式也有需要完善之处。
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| 关 键 词： | 21cake 经营策略 经营模式 |
Marketing Strategy of 21Cake |
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| Jiang Na.Marketing Strategy of 21Cake[J].Journal of Jilin Province Economic Management Cadre College,2011,25(6):69-71. |
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| Authors: | Jiang Na |
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| Institution: | Jiang Na(Gas Transmission Subsidiary of China Petroleum Pipeline,Changchun,Jilin,130062) |
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| Abstract: | 21Cake has been favorable for consumers and new consumer standards of Beijing,Shanghai and Guangzhou by the online sales of 21 square cake.Without any physical store,21Cake makes full use of e-commerce and forms a unique way of marketing.Its business model is worth learning,but it's business model also needs improvement. |
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| Keywords: | 21 Cake Business strategy Business model |
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