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高职服装设计与营销专业建设研究与实践
引用本文:刘韵凤,孙迪,陈雪. 高职服装设计与营销专业建设研究与实践[J]. 吉林省经济管理干部学院学报, 2011, 25(6): 61-64
作者姓名:刘韵凤  孙迪  陈雪
作者单位:吉林省经济管理干部学院,艺术设计系,吉林,长春,130012
摘    要:文章从服装行业发展对高职服装设计与营销专业的需求现状出发,阐述高职服装设计与营销专业要顺应时代发展,加强专业建设,突出专业特色;及时调整培养方案,创新教学体系,改革教学方法和手段;注重实践能力的培养,提升学生的职业综合能力,树立为市场和企业服务的意识。

关 键 词:服装设计  营销  专业建设

Research and Practice of Vocational Fashion Design and Marketing Major
Liu Yunfeng , Sun Di , Chen Xue. Research and Practice of Vocational Fashion Design and Marketing Major[J]. Journal of Jilin Province Economic Management Cadre College, 2011, 25(6): 61-64
Authors:Liu Yunfeng    Sun Di    Chen Xue
Affiliation:Liu Yunfeng,Sun Di,Chen Xue(Jilin Province Economic Management Cadre College,Changchun,Jilin 130012)
Abstract:This article starts from the present demand situation of vocational fashion design and marketing,and puts forward that the major should adapt to the times,enhance professional development,stress professional characteristics,adjust training programs,innovate teaching system,reform teaching methods and tools,focus on practical ability,improve students' professional comprehensive ability,establish service awareness for market and business.
Keywords:Fashion design  Marketing  Professional development  
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