Can segmentation improve predictive accuracy in conjoint analysis?

His interests focus on new product development, including both how marketing can achieve more accurate forecasts and communicate those forecasts credibly to other departments on the new product team. He received his Ph.D. from the University of Illinois, has taught at U.C. Berkeley and at M.I.T., and has published in such journals as theJournal of Marketing Research, Marketing Science, andInternational Journal of Forecasting.