| 从餐饮业的顾客满意度影响因素看餐饮业的消费趋向和营销策略 |
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| 引用本文： | 刁宗广,吴慧,张涛. 从餐饮业的顾客满意度影响因素看餐饮业的消费趋向和营销策略[J]. 桂林旅游高等专科学校学报, 2006, 17(6): 681-683 |
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| 作者姓名： | 刁宗广 吴慧 张涛 |
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| 作者单位： | 合肥学院,安徽,合肥,230601 |
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| 基金项目： | 安徽省教育厅社会科学研究基金资助项目（2006SK186） |
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| 摘 要： | 针对消费者对餐饮业满意度的影响因素进行认知和感知2个方面展开调查。寻找哪些因素会影响顾客对餐饮企业的满意度以及消费者认知和感知的差异空间，从而分析餐饮业的发展趋势以及如何针对消费者制订切实可行的营销策略来提升顾客的满意度。
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| 关 键 词： | 餐饮业 满意度 影响因素 |
| 文章编号： | 1008-6080（2006）06-0681-03 |
| 收稿时间： | 2006-06-02 |
| 修稿时间： | 2006-06-02 |
Analysis of the Consumption Tendencey and Marketing Tactics of the Food and Beverage Industry Based on the Factors Affecting the Satisfaction Degree of Customers |
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| DIAO Zong-guang,WU Hui,ZHANG Tao. Analysis of the Consumption Tendencey and Marketing Tactics of the Food and Beverage Industry Based on the Factors Affecting the Satisfaction Degree of Customers[J]. Journal of Guilin Institute of Tourism, 2006, 17(6): 681-683 |
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| Authors: | DIAO Zong-guang WU Hui ZHANG Tao |
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| Affiliation: | Department of Tourism, Hefei University, Hefei 230601, China |
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| Abstract: | The paper explores the factors affecting the satisfaction degree of customers of food and beverage enterprise and the difference space between perception and apperception.and based on the investigation,it analyses the tendenee and marketing tactics of the food and beverage industry. |
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| Keywords: | food and beverage industry satisfaction degree affecting factors |
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