美国商务传播学发展概况及趋势

美国商务传播学已经发展为成熟的研究性学科,并定期出版高质量的学术期刊,奠定美国在商务传播学研究的主导地位。商务传播学已经在美国大学开设课程,由传播学基础理论、传统商务传播、新媒体商务传播、大众传媒与商务传播,跨文化商务传播五大板块构成学科体系。虽然商务传播学受到学科合法性挑战,但美国一直保持开放的姿态,促进本学科的健康发展。未来的商务传播学主要关注媒介技术所催生的新传播生态与跨文化全球传播等领域。

Development and Trend of American Business Communication Studies

The American business communication studies, a leader in the field of business communication studies the world over, has become a mature research organization which periodically publishes high quality academic journals. American business communication courses consist five main parts, namely, the business communication theory, the traditional business communication, new media business communication, the mass media and business communication, and intercultural business communication service communication. Although the subject legitimacy of business communication is challenged, the United States has been keeping an open attitude to promote the healthy development of the discipline. Future business communication mainly focuses on new ecology communication and cross-cultural global communication brought by media technology.