C2C电子商务的信任危机及其化解方式

互联网的普及推动了电子商务的兴起。由于互联网的信息屏障作用,C2C电子商务中存在严重的信息不对称,进而产生了信任危机。化解信任危机既可以借助市场机制的力量,也可以借助科层组织的功能从政府管理和行业规制的角度来考虑。本文主要分析了这两种方式的作用原理及相互关系。

On Trust Crisis and Solutions of the C2C E-Commerce

The widespread application of Internet brought about the rise of E-Commerce.Because of the information barrier action of internet,there is serious Asymmetric Information which leads to the trust crisis in the C2CE-Commerce.In order to resolve the trust crisis,we can depend on the market mechanism and the bureaucracy function which be considered from the government administration and trade regulation.The thesis will study the action principle and mutual relationship of these two methods.