| 零售业态惠顾意向与决策型态关系研究 |
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| 引用本文： | 宋思根. 零售业态惠顾意向与决策型态关系研究[J]. 上海市经济管理干部学院学报, 2005, 3(6): 42-46 |
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| 作者姓名： | 宋思根 |
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| 作者单位： | 安徽财经大学,安徽,233041 |
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| 摘 要： | 研究显示，消费者零售业态惠顾意向与决策型态部分存在显著的相关关系。年龄、性别、婚否、教育程度等因素对大型超市、网上商店和便利店的惠顾意向存在显著影响。
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| 关 键 词： | 消费者决策型态 零售业态 惠顾意向 零售营销 实证研究 |
| 文章编号： | 1672-3988（2005）06-0042-05 |
| 收稿时间： | 2005-05-30 |
| 修稿时间： | 2005-05-30 |
A study on relations between retail format patronage intentions and consumer decision-making styles |
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| Song Sigen. A study on relations between retail format patronage intentions and consumer decision-making styles[J]. Journal of Shanghai Economic Management College, 2005, 3(6): 42-46 |
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| Authors: | Song Sigen |
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| Abstract: | The analysis indicates consumers' patronage intentions toward retail formats partly have; significant relation with their decision-making styles. It also proves that age, gender, marital and education influence significantly the patronage intentions toward hypermarkets, internet stores and convenience stores. |
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| Keywords: | consumer decision-making styles retail format patronage intentions retail marketing empirical research |
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