| 关于品牌的诚信思考 |
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| 引用本文： | 赵艳.关于品牌的诚信思考[J].首都经济贸易大学学报,2007,9(5):37-40. |
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| 作者姓名： | 赵艳 |
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| 作者单位： | 首都经济贸易大学,经济学院,北京,100026 |
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| 基金项目： | 北京市教委人文社科面上项目 |
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| 摘 要： | 诚信缺失已成为阻碍我国企业品牌建设的重要问题。为此,本文从诚信与品牌发展的同步性以及中西方诚信文化对品牌发展的影响这两个角度,论证了诚信是品牌发展的基石,在此基础上提出了加快我国品牌建设的诚信对策。
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| 关 键 词： | 诚信 品牌 诚信机制 |
| 文章编号： | 1008-2700（2007）05-0037-04 |
| 修稿时间： | 2007-06-20 |
Reflections on the Honesty of the Brand |
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| ZHAO Yan.Reflections on the Honesty of the Brand[J].Journal of Capital University of Economics and Business,2007,9(5):37-40. |
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| Authors: | ZHAO Yan |
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| Abstract: | Lack of honesty has become a major obstacle in our brand developments.This paper demonstrates that honesty is the cornerstone of the brand developments from the following two perspectives:one is the synchro- nous development of the brand and honesty,the other is China's and Western cultural impacts on the brand devel- opments.On this basis,the paper proposes honesty measures to speed up our brand developments. |
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| Keywords: | honesty brand honesty mechanism |
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