智慧养老服务平台用户采纳意愿及影响因素探究——基于武汉社区居民的调查

基于整合性科技接纳模型（UTAUT），探讨居家老人对智慧养老平台的采纳意愿及影响因素，设计问卷进行调查，采用SPSS及AMOS等统计软件进行结构方程建模。结果显示,绩效期待、努力期望、社群感知、配合程度对老人平台的采纳意愿均存在显著作用，采纳意愿会显著激发采纳行为。结论认为,智慧养老平台要通过多渠道的社会推广改善老年人的平台认知。平台运营者应充分联合社区、商家及家庭形成智慧养老服务氛围。同时从老人的具体需求出发推荐有针对性的服务，促进老人对平台使用价值的认同，从而改善老人的采纳意愿。

Research on the Adoption Intention and Influencing Factors of Smart Elderly Care Platform Users: Based on the Survey of Wuhan Community Residents

Based on the theory of integrated technology acceptance model(UTAUT), the willingness of home-based elderly people and its influencing factors was explored to adopt the smart elderly care platform. A questionnaire was designed. SPSS and Amos were used to model structural equation. The results are as follows: performance expectation, endeavor expectation ,community perception and cooperation level, all have significant effects on the adoption intention of the elderly platform, and the adoption intention will significantly stimulate the adoption behavior. Then the conclusion is that the smart platform for the aged will improve the cognition of the platform through multichannel social promotion. Platform operators should fully collaborate with communities, businesses, and families to form a smart elderly care service atmosphere. At the same time, targeted services are recommended based on the specific needs of the elderly, promoting their recognition of the platform''s value and improving their willingness to adopt.