乡村振兴与电商平台研究综述——基于VOSviewer的分析

通过VOSviewer分析2018—2023年有关乡村振兴与电商平台研究的中外文研究共414篇高质量文献的知识图谱,分别从关键词共现、研究内容等方面进行发表趋势和轨迹的可视化分析。研究结果表明,2018—2023年乡村振兴与电商平台领域的期刊发文量呈现倒U形的发展趋势;研究内容以案例、访谈等定性研究法为主,并在未来聚焦在数字化、现代化、可持续性发展等方向上。在梳理分析研究的基础上,为新时代下的电商平台对乡村振兴的可持续支持提供方向。

A Review on Rural Revitalization and E-commerce Platforms: An analysis based on VOSviewer

Using VOSviewer to analyze a knowledge map of 414 high-quality Chinese and foreign language literature on rural revitalization and e-commerce platforms from 2018 to 2023, a visual analysis of publication trends and trajectories was conducted in terms of keyword co-occurrence and research content. The results show that the number of journal articles in the field of rural revitalization and e-commerce platforms from 2018 to 2023 exhibits a development trend of a reverse U-shape. Qualitative research methods such as case studies and interviews dominate the research content, and future research will focus on digitization, modernization, and sustainable development. Based on the analysis of the research, the direction for e-commerce platforms to sustainably support rural revitalization in the new era is provided.