深圳城市品牌定位浅析

正确的城市品牌定位能为城市创造巨大的财富,增强城市的凝聚力、向心力、吸引力和辐射力。深圳作为改革开放的前沿城市,其发展备受瞩目,而城市品牌定位却一直没有统一的尴尬现状影响到了深圳的进一步发展。高科技产业成为深圳市的第一产业,结合这一实际情况,深圳城市品牌应定位为"中国的科技中心"。深圳可以通过广告宣传和公共关系专题活动积极推广城市品牌定位,在公众心中树立深圳是中国的科技中心的观念。

On Shenzhen city brand position

Proper city brand positioning is able to create great wealth for the city by enhancing cohesion, centripetalforce,attractiveness and radiometric force of the city.Shenzhen ,which has been getting most of the attention as the forefront city of reform and opening up,has been suspended to further develope because of the lack of unified city brand positioning .Scientific and technological industry is primary industry of Shenzhen,so it is necessary and acceptable that city brand positioning of Shenzhen is center...