低碳出行意识、出行行为和出行幸福感研究

为了合理地引导人们采用低碳方式出行并提高出行幸福感,以低碳出行意识为突破口,基于“意识-行为-幸福感”这一条链提出了研究模型。通过问卷调查共获得582份有效问卷,以低碳氛围、低碳出行意识、低碳出行行为、出行幸福感、个人社会经济属性为潜变量构建结构方程模型,进行数据分析。研究结果表明,低碳出行行为和低碳出行意识均对出行幸福感有积极的直接影响;低碳氛围对出行幸福感有积极的间接影响;低碳出行意识有待于有效地转化成低碳出行行为。研究结果为低碳出行意识、低碳出行行为、出行幸福感三者之间的关系提供了证据,丰富了出行幸福感理论,对决策者引导人们习惯性地采用低碳方式出行以提高居民出行幸福感具有借鉴意义。

Research on low-carbon travel awareness, travel behavior and travel well-being

In order to reasonably guide people to travel in a low-carbon way and improve their travel well-being, a research framework was proposed on the basis of the chain of "awareness-behavior-well-being" by taking low-carbon travel awareness as the breakthrough point. A total of 582 valid questionnaires were obtained by means of questionnaire, and the structural equation model was constructed with the latent variables of low carbon atmosphere, low carbon travel awareness, low carbon travel behavior, travel well-being and individual social and economic attributes for data analysis. It is indicated by the research results that both low-carbon travel behavior and low-carbon travel awareness have positive-direct influence on travel well-being; low-carbon atmosphere has a positive-indirect influence on travel well-being; low-carbon travel awareness needs to be transformed into low-carbon travel behavior more effectively. With the research results, a preliminary exploration is provided on the relations among low-carbon travel awareness, low-carbon travel behavior and travel well-being, the theory of travel well-being is enriched, and references are provided for policy makers to guide people to habitually choose low-carbon travel ways to improve their travel well-being.