The effects of embeddedness on the entrepreneurial process |
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| Affiliation: | 1. School of Communication, Journalism and Marketing, College of Business, Massey University, Auckland, Private Bag 102 904, North Shore, Auckland 0745, New Zealand;2. Brunel Business School, Brunel University London, Uxbridge UB8 3PH, United Kingdom;3. Department of Marketing & Quantitative Analysis, College of Business, University of New Haven, West Haven, CT 06516, USA |
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| Abstract: | This paper uses Giddens' theory of structuration to develop the conception of entrepreneurship as an embedded socio-economic process. The qualitative examination of the actions of rural entrepreneurs finds that embeddedness plays a key role in shaping and sustaining business. Being embedded in the social structure creates opportunity and improves performance. Embedding enabled the entrepreneurs to use the specifics of the environment. Thus, both recognition and realisation of opportunity are conditioned by the entrepreneurs' role in the social structure. |
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