| 高职《市场营销》教学模式改革与评价研究 |
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| 引用本文： | 冉建宇. 高职《市场营销》教学模式改革与评价研究[J]. 沈阳工程学院学报(社会科学版), 2007, 3(1): 112-114 |
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| 作者姓名： | 冉建宇 |
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| 作者单位： | 恩施职业技术学院,生物工程系,湖北,恩施,445000 |
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| 摘 要： | 高职《市场营销》教学必须遵循以“服务为宗旨,就业为导向”理念、以学生的文化素质基础为出发点、以技能培养为核心的思路,从教学内容的整合、课堂教学模式、实训环节的教学入手,构建实训主导型教学模式:以技能为主线的实训主导型知识模块和LDIP(知识点的学习;案例讨论;情景模拟;实训项目规划)课堂教学配合三段式实训教学的教学模式,并采用模糊综合评价对该模式的效果进行评价。
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| 关 键 词： | 知识模块 教学模式 模糊综合评价 |
| 文章编号： | 23777438 |
| 修稿时间： | 2006-05-13 |
Study on reformation and evaluation for Marketing teaching pattern of higher vocational education |
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| RAN Jian-yu. Study on reformation and evaluation for Marketing teaching pattern of higher vocational education[J]. Journal of Shenyang Institute of Engineering:Social Sciences, 2007, 3(1): 112-114 |
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| Authors: | RAN Jian-yu |
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| Affiliation: | Department of Biotechnology Engineering, Enshi Vocational and Technical College, Enshi 445000, China |
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| Abstract: | Teaching pattern reformation of Marketing of higher vocational education should keep to the follow thoughts:takes skill training as soul and tenet;takes students' cultural quality foundation as start point;takes service as tenet,obtaining employment as orientation.From there aspects of teaching pattern integration,classroom teaching pattern,training teaching pattern,builds up training-dominant teaching pattern,namely,knowledge module,knowledge learning,case discussion,scene simulation,training project plan,combining organically classroom teaching and training teaching.Evaluates the effect of this pattern with fuzzy integration evaluation method. |
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| Keywords: | knowledge module teaching pattern fuzzy synthetic evaluation |
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