我国男士内衣市场研究及中高档男士内衣品牌建设策略

随着我国人民生活水平的提高和对自身健康的日益重视,我国男士内衣消费市场上品牌识别性消费日趋明显。然而,目前国内中高档男士内衣知名品牌屈指可数,中高档男士内衣消费市场基本上全部被国外品牌所垄断。深入研究我国男士内衣市场,了解男士内衣市场消费者的消费行为,认知他们的消费需求与趋势,并且抓住近几年国内男士内衣品牌发展的大好时机,努力建设国内中高档男士内衣品牌是国内男士内衣企业的当务之急。

Male's Underclothes Market Research and Medium & High Male's Underclothes Brand Building Strategy in China

With the improvement of the living level of Chinese people and the growing conscious of their own health,the brand identity on the consumption of the male＇s underclothes consumer market has become increasingly evident.However,there are few of domestic famous brands in male＇s underclothes at present,it＇s basically all been monopolized by foreign brands in the mediumhigh male＇s underclothes market.It is the urgent task at present for the domestic male＇s underclothes enterprises to study the male＇s underclothes market in-depth,to understand the customer＇s consumer behavior in the market,to recognize the consumer＇s consumption needs and trends,and to seize the good opportunity of the development of the domestic brands to build the mediumhigh male＇s underclothes brand.