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Optimal Producer and Social Payoff from Generic Advertising: The Case of the Canadian Supply-managed Egg Sector |
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| Authors: | Mary Lou McCutcheon Ellen Goddard |
| Institution: | Graduate student, Department of Agricultural Economics and Business, University of Guelph, Guelph;Associate professor, Department of Agricultural Economics and Business, University of Guelph, Guelph;and research fellow, La Trobe University, Bundoora, Australia |
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