基于外部价值链分析的邯钢集团公司竞争优势研究

随着全球经济一体化,市场竞争日益激烈,行业竞争形态已演变为价值链体系之间的整体竞争。同时,产业价值链表现为快速分解与整合。近几年来,中国钢铁工业的快速发展,导致了产业链条之间出现了不协调发展态势,铁矿石、煤炭、运输、电力及环境等外部支撑条件成为钢铁行业可持续发展的瓶颈。目前,邯钢集团公司处于大跨越发展的时期,企业的核心能力以及对外部资源的整合能力不能有效支撑战略目标的实现。因此,邯钢集团在当前的产业背景下,从战略高度研究行业价值链、价值链系统内容,对于获取竞争优势,实现可持续发展意义重大。

The Study on Competitive Advantage of Handan Iron and Steel Group Ltd. under External Value Chain Analysis

With global economy integrating,the market competition is becoming increasingly acute.The enterprise's competitive pattern has developed whole competition among value chain systems.In the meantime,the industrial value chain shows quickly resolving and integrating.In recent years,quick development of steel industry leads to incoordinate developing situation among industrial chains.The external support conditions such as iron ore,coal,transportation,electric power and environment become crucial factors of steel enterprise??s sustainable development.At present,Handan Iron and Steel Group is being in rapid development,enterprise's core competence and the capability of integrating external resources can??t support strategic object's accomplishment.Therefore,under current industry setting,it is important for Handan Iron and Steel Group to obtain competitive advantage,realize durable development,and to value chain and value chain system from strategic high plane.