| 新环境下的顾客价值创造策略新思考 |
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| 引用本文： | 方文杰,魏华飞.新环境下的顾客价值创造策略新思考[J].企业活力,2012(3):36-39. |
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| 作者姓名： | 方文杰 魏华飞 |
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| 作者单位： | 1. 中国电信安徽传输线路维护局,合肥,230000
2. 安徽大学商学院,合肥,230039 |
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| 基金项目： | 安徽省合肥市软科学课题 |
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| 摘 要： | 在经济全球化、新经济和市场竞争激烈的背景下,企业需要通过创造更多顾客价值来走出经营和营销困境。企业顾客价值创造需要以基于顾客价值的产品创新为先导,通过价值网创新进行增值的顾客价值传递,提高顾客满意度,赢得市场和经营绩效。
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| 关 键 词： | 顾客价值 营销创新 价值网创新 |
New Thinking on Strategy of Customer Value Creation in the New Environment |
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| Fang Wen-jie,Wei Hua-fei.New Thinking on Strategy of Customer Value Creation in the New Environment[J].Enterprise Vitality,2012(3):36-39. |
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| Authors: | Fang Wen-jie Wei Hua-fei |
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| Institution: | 1.Bureau of Anhui Telecom Long Distance Transmission,Hefei 230000,China;2.School of Business Administration,Anhui University,Hefei 230039,China) |
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| Abstract: | In the context of economic globalization,new economy and competitive market,companies need to come out of the business and marketing difficulties through creating more customer value.Therefore,to create customer value the enterprise needs to be based on product innovation as the guide,delivery the customer value through value web innovation,improve customer satisfaction,gain market and operating performance. |
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| Keywords: | customer value marketing innovation value web innovation |
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