| 基于微博的客户服务策略 |
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| 引用本文： | 张唏.基于微博的客户服务策略[J].企业活力,2012(5):17-20. |
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| 作者姓名： | 张唏 |
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| 作者单位： | 广西师范大学经济管理学院,桂林,541004 |
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| 基金项目： | 国家旅游局规划项目“旅游酒店微博营销模式研究” |
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| 摘 要： | 微博客服已成为企业核心竞争力之一。微博客服具有全天候服务、人情味、信息分类、严谨自律等特征。企业微博客服策略包括注意倾听、投客户所好、视客户为智囊、全员服务、坚守诚信等方面。
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| 关 键 词： | 微博 客户服务 竞争力 |
Customer Service Strategy based on Microblog |
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| Institution: | Zhang Xi(Economic Management School,Guangxi Normal University,Guilin 541004,China) |
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| Abstract: | The microblog service has become one of the core competitiveness of the enterprise.The microblog service have features such as all-weather service,human,information classification,rigorous self-discipline.Enterprise microblog service strategies include listening to the customer,respecting customers’wish,adopting the customers’opinion,common services,and keeping the good faith,etc. |
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| Keywords: | microblog customer service competitiveness |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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