| 旅游酒店微博营销的考核指标体系 |
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| 引用本文： | 张晞,刘洁. 旅游酒店微博营销的考核指标体系[J]. 企业活力, 2012, 0(2): 35-38 |
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| 作者姓名： | 张晞 刘洁 |
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| 作者单位： | 1. 广西师范大学经济管理学院,桂林,541004
2. 桂林理工大学管理学院,桂林,541004 |
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| 摘 要： | 当前旅游酒店微博营销活动缺乏明确的考核指标体系,使旅游酒店难以衡量微博营销活动效果以及微博营销团队的工作绩效。旅游酒店应设计多层考核指标并运用层次分析法确定各指标权重,形成较完备的微博营销考核指标体系。
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| 关 键 词： | 旅游酒店 微博 考核指标体系 |
The Evaluation Indicator System of Tourism Hotel Microblog Marketing |
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| Zhang Xi,Liu Jie. The Evaluation Indicator System of Tourism Hotel Microblog Marketing[J]. Enterprise Vitality, 2012, 0(2): 35-38 |
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| Authors: | Zhang Xi Liu Jie |
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| Affiliation: | 1.Economic Management School,Guangxi Normal University,Guilin 541004,China;2.Management School,Guilin University of Technology,Guilin 541004,China) |
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| Abstract: | Now tourism hotel——s microblog marketing activities is short of a clear assessment index system,making it difficult for tourism hotel to measure the effect of microblog marketing activities and the performance of the microblog marketing team.Tourism hotel should design multilayer evaluation index and use analytic hierarchy process to confirm various index proportion,forming a complete microblog marketing evaluation indicator system. |
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| Keywords: | tourism hotel microblog assessment index system |
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