| 旅游景区营销竞争力综合评价研究 |
| |
| 引用本文： | 戴卫东,马帅. 旅游景区营销竞争力综合评价研究[J]. 企业活力, 2012, 0(1): 37-41 |
| |
| 作者姓名： | 戴卫东 马帅 |
| |
| 作者单位： | 沈阳工业大学管理学院,沈阳,110870 |
| |
| 摘 要： | 旅游景区营销竞争力是衡量旅游景区实力的重要标志之一。对营销竞争力进行客观、准确的评价,并以此发现不足、找出差距,是提升和强化旅游景区营销竞争力的关键。层次分析法与模糊综合评价法相结合,将评价指标体系分成递阶层次结构,运用层次分析法确定各指标的权重,分层次进行模糊综合评价。
|
| 关 键 词： | 旅游景区 营销竞争力 AHP 模糊评价 综合评价 |
The Research on Comprehensive Evaluation of Marketing Competitiveness of Tourist Attraction |
| |
| Dai Wei-dong,Ma Shuai. The Research on Comprehensive Evaluation of Marketing Competitiveness of Tourist Attraction[J]. Enterprise Vitality, 2012, 0(1): 37-41 |
| |
| Authors: | Dai Wei-dong Ma Shuai |
| |
| Affiliation: | 1,2.School of Management,Shenyang University of Technology,Shenyang 110870,China) |
| |
| Abstract: | The marketing competitiveness of tourism attraction is to measure the important sign of tourist attraction strength.Objective and accurate evaluating the marketing competitiveness,discovering the scarcity and finding out difference are to promote and enhance the key of the marketing competitiveness of tourism attraction.Combining with AHP and fuzzy evaluation,the evaluation index system is divided into a hierarchical structure.Make use of AHP to determine the weight of each index and use fuzzy evaluation to multi-level evaluate. |
| |
| Keywords: | tourist attraction marketing competitiveness AHP fuzzy evaluation comprehensive evaluation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
