| 基于扎根理论的7天连锁酒店集团快速成长路径研究 |
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| 引用本文： | 王丽平,钱周春.基于扎根理论的7天连锁酒店集团快速成长路径研究[J].企业活力,2012(2):17-22. |
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| 作者姓名： | 王丽平 钱周春 |
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| 作者单位： | 天津理工大学管理学院,天津,300384 |
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| 摘 要： | 7天连锁酒店集团自动自发的开出第一家直营店,其后在赋有企业家的个性特质郑南雁的领导下,7天连锁酒店集团为促进其更快速的发展及不断持续下去,建立起高素质的管理团队,并不断进行经营模式、IT系统等的创新和不断进步,形成7天连锁酒店集团快速成长的路径。
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| 关 键 词： | 中小企业 7天连锁酒店集团 快速成长路径 扎根理论 |
Research on the Path of Rapid Growth of 7 Days Inn Group Based on Grounded Theory |
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| Wang Li-ping,Qian Zhou-chun.Research on the Path of Rapid Growth of 7 Days Inn Group Based on Grounded Theory[J].Enterprise Vitality,2012(2):17-22. |
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| Authors: | Wang Li-ping Qian Zhou-chun |
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| Institution: | 1,2.Management School,Tianjin University of Technology,Tianjin 300384,China) |
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| Abstract: | 7 Days Inn Group opened the first outlets actively.After that,in order to promote its more rapid and constant development under the leadership of Zhen Yan-nan with the character of entrepreneur,the 7 Days Inn Group has founded a high-quality management team and made the innovation and progress constantly in operational pattern IT system,which has formed the path for the group’s rapid growth. |
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| Keywords: | small and medium-sized enterprises 7 Days Inn Group rapid growth path grounded theory |
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