基于协同机理的地理标志农产品品牌经营策略研究

地理标志是我国名、优、特农产品重要的保护商标,具有区域特色和品牌效应,获得地理标志认证能够提高农产品的知名度和影响力。地理标志农产品品牌化经营的关键是导入协同理念,建立与环境资源、相关品牌及其他利益相关者的关系网络,共同做大做强地理标志农产品品牌。

A Study on Brand Management Strategy of Geographical Indications of Agricultural Products based on the Synergistic Mechanism

Geographical indication is the important protective trademarks of China’s famous,excellent and spacial agricultural products,which have regional characteristics and brand effect.The geographical indication certification can improve the visibility and influence of agricultural products.The key of the management of geographical indications of agricultural products branded is to implement collaborative concept,establish the relationship network of resources and the environment,brands and other interests of stakeholders,make the brands of geographical indications become bigger and stronger with.