| 中国移动通信产品定价问题评述 |
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| 引用本文： | 任国强,蒋春辉. 中国移动通信产品定价问题评述[J]. 企业活力, 2012, 0(1): 28-32 |
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| 作者姓名： | 任国强 蒋春辉 |
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| 作者单位： | 天津理工大学管理学院,天津,300131 |
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| 摘 要： | 移动通信市场竞争愈加激烈,价格策略作为各个竞争主体经常采用的竞争策略一直备受关注。分析移动通信产品定价问题,提出适合中国移动通信产品定价问题的定价方法和定价策略,无论是消费者、移动通信运营商还是政府,都会成为受益者。
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| 关 键 词： | 产品定价 价格歧视 拉姆齐定价 博弈 |
Prospect the Pricing Theory of China Mobile Communications Products |
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| Ren Guo-qiang,Jiang Chun-hui. Prospect the Pricing Theory of China Mobile Communications Products[J]. Enterprise Vitality, 2012, 0(1): 28-32 |
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| Authors: | Ren Guo-qiang Jiang Chun-hui |
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| Affiliation: | 1,2.Management School,Tianjin University of Technology,Tianjin 300131,China) |
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| Abstract: | Competifion in the market of the mobile communicafions will grow increasingly fierle.Pricing strategy as a competitive strategy often used by competitors to get more and more attention.Analysis of pricing of mobile communications products,and to propose suitable pricing methods and pricing strategies for China——s mobile communication products,such behavior is good for consumers,mobile operators and government. |
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| Keywords: | product pricing price discrimination Ramsey pricing game |
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