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“绿色江西”:崛起中的江西形象定位
引用本文:陈丽萍. “绿色江西”:崛起中的江西形象定位[J]. 江西财经大学学报, 2009, 0(2): 27-29
作者姓名:陈丽萍
作者单位:江西财经大学现代经济管理学院,江西,南昌,330013
摘    要:区域形象是影响区域社会经济发展的重要因素,实施全面开放,全民创业战略的江西需要新形象.分析江西形象资源,观照未来发展趋势,江西新形象可以定位于绿色江西,其核心是秉承传统迈向未来的精神.江西区域品牌的塑造需要以政府为主导,全民积极参与.

关 键 词:江西  形象定位  区域品牌

Green Jiangxi, the Image to be Developed in Jiangxi
CHEN Li-ping. Green Jiangxi, the Image to be Developed in Jiangxi[J]. Journal of Jiangxi University of Finance and Economics, 2009, 0(2): 27-29
Authors:CHEN Li-ping
Affiliation:School of Modern Economic Management;Jiangxi University of Finance and Economics;Nanchang 330013;China
Abstract:The regional image plays an important role in the regional socio-economic development,for which a new image is called for in Jiangxi province where a fully open and entrepreneurial policy has been implemented.With an analysis of the image resources of the province and a prospective study of the development trend,it is concluded that the new image should be green Jiangxi,the core of which is embodied in the spirit of developing the province based on the tradition and moreover,the building of which should ...
Keywords:Jiangxi  image positioning  regional image  
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