| Abstract: | This study evaluates attitude change of Greek tourists towards Turkish people inclusive of their political beliefs and institutions, as a result of their visit to Turkey. A sample of 97 Greek first-time travelers to Turkey completed a structured questionnaire measuring attitudes towards Turkey before and after their visit. A control group of 82 Greek citizens who remained in Greece also completed the questionnaire twice. The major results showed that travel to Turkey had a negative impact on Greek tourists perceptions of the host population. This was particularly true concerning such aspects as the quality of life in Turkey, Turkish institutions, and the cultural aspects of its people. |
