Intra-firm Branch Competition for a Monopolist

This paper studies the effect of intra-firm branch competition in a monopoly setting. It demonstrates that intra-firm branch competition has a significant impact on the firm's market decisions, and consequently on the market outcome. The paper has identified the sufficient conditions under which a branch-competitive monopoly is superior to a pure monopoly from the consumer's viewpoint in that the former supplies more quantity and higher quality at the same price.