农业企业营销能力培育

农业企业的特点决定了它们营销能力总体上较弱,表现为:形象力较差、市场拓展力差、营销创新能力差、营销文化力差。这些严重制约了农业企业化和农业现代化。从营销能力整体概念出发,提高农业企业营销能力的对策是实施“双位”培育。高位培育是政府在宏观调控面上采取一系列刺激农业企业发展的措施,通过整体素质的提高,带动营销能力的提高。低位培育在于它们自身要抓住提高营销能力的一系列环节:抓好基础建设,夯实基础;增强营销弹性,灵活应变;实施高标定位,明确目标;建立学习型组织,提供后劲。

Cultivate Management And Marketing Ability of Agricultural Enterprises

s:agricultural enterprises scarce of marketing ability as their feature,showing us scarce of figure power,market developing power,power of market invent,power of market culture.They restrict the progress of enterprization of agriculture and modernization of agriculture seriously. By the concept of market ability,the way of developing them is'two level' training . High level training means that the government make some measures to stimulate them to grow, by all ability of progressing, their market ability is lift. Lower level training base on a series of steps of themselves: by promoting necessary work strengthening the basement;by using more elastic measures of market,fitting to the market change;by using benchmarking clearing the target;by making learning organization providing potential.