| 实施绿色营销提高企业持续竞争力 |
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| 引用本文： | 王学评,孙班军.实施绿色营销提高企业持续竞争力[J].当代经济管理,2004,26(5):76-77,16. |
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| 作者姓名： | 王学评 孙班军 |
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| 作者单位： | 石家庄经济学院,河北,石家庄,050031 |
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| 基金项目： | 河北省哲学社会科学规划项目(20002020082)部分研究成果。 |
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| 摘 要： | 绿色营销观念是衡量一个企业是否有持续竞争力的重要标志,是企业实现可持续发展的必然要求。本文就如何实施绿色营销,提高企业集团持续竞争力提供了参考思路。
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| 关 键 词： | 绿色营销 可持续发展 竞争力 对策 |
| 文章编号： | 1003-3920(2004)05-0076-02 |
Executing Green Marketing to Improve the Continuous Competitive Power in an Enterprise |
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| WANG Xue-ping,SUN Ban-jun.Executing Green Marketing to Improve the Continuous Competitive Power in an Enterprise[J].Contemporary Economic Management,2004,26(5):76-77,16. |
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| Authors: | WANG Xue-ping SUN Ban-jun |
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| Abstract: | Green marketing, an important criterion of continuous competitive power in an enterprise, is essential for an enterprise to realize sustainable development. Thus some ideas are presented to execute green marketing and improve the continuous competitive power in an enterprise. |
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| Keywords: | green marketing sustainable development competitive power measures |
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