| 从“麦包包”模式看中国网络营销的发展趋势 |
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| 引用本文： | 刘丽红.从“麦包包”模式看中国网络营销的发展趋势[J].价值工程,2013,32(5):171-172. |
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| 作者姓名： | 刘丽红 |
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| 作者单位： | 河北省特种设备监督检验院,石家庄,050000 |
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| 摘 要： | 当今,随着计算机网络技术的蓬勃发展和广泛应用,产生了一种新的营销方式——网络营销,它改变了传统的营销理念、营销策略、营销手段和方式,将成为21世纪企业营销的主流。
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| 关 键 词： | 电子商务 网络营销 网络营销的应用 |
Development Trends of On-line Marketing in China from "Mbaobao" Mode |
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| LIU Li-hong.Development Trends of On-line Marketing in China from "Mbaobao" Mode[J].Value Engineering,2013,32(5):171-172. |
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| Authors: | LIU Li-hong |
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| Abstract: | Nowadays,with the development and wide application of computer network technology,it has created a new form of marketing:on-line marketing which changes the traditional marketing concepts,marketing strategies,marketing tools and methods,and will become the mainstream of enterprise marketing in 21st century. |
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| Keywords: | electronic commerce on-line marketing application of network marketing |
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